The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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I think it's a typo or some poor translation to English. Consider the tag line:
"The smallest ... mobile phone of the world." Shouldn't that be "in the world"?
But I don't understand what "sweet" in my hands would mean either. Unless they meant mini to refer to the form factor and the dual SIM capability to be awesome i.e. sweet.