Doro rolls out five new mega-simple handsets

Easily missed amidst the bright lights, festivities, and OLED displays of Mobile World Congress last month was Doro, which makes a handful of ultra (and we mean ultra) basic phones targeting seniors, young'uns, and pretty much anyone else who can't be bothered with actual... you know, "features." Turns out the Swedish company used the occasion to launch not one, not two, but fully five new models, including its first flip -- the 410gsm -- which is apparently a form factor that Doro's customers have been specifically requesting. Also in the mix is the insanely straightforward 334gsm, which foregoes a keypad in favor of speed dial buttons, and three other candybars, the 338gsm, 342gsm, and 345gsm, which are evolutions of the company's older 330gsm design. All five will launch to market in the next six months.

[Via Shiny Shiny]

[(Unverified) Posted Mar 4th 2009 12:38AM]

wow, their logo is a pokeball!

[(Unverified) Posted Mar 4th 2009 8:28AM]

Are these running Android?

[(Unverified) Posted Mar 4th 2009 7:53AM]

These people aren't stupid... seeing as 50+% of the population was born during and after WWII, a lot of them are OLD, and don't really understand complex systems such as Logic, PC's, Software, etc. You have to keep it simple and this company is well aware of that.

They could do so well if only they advertised their lack of features. The only reason this company's phones are not outselling the iCrap is because no one has heard of them. Neither has features, but one of them is advertising the hell out of the otherr.

Their products make perfect sense... the Amplified phone is brilliant, and the amplified headsets... clearly they're after older / very young clients. That's what, 65% of the market that's currently underserved?

Big problem is, that same demographic is reluctant to spend lots of money.

[(Unverified) Posted Mar 4th 2009 10:14PM]

Jitterbug anyone???