I've worked for a national master agent/distributor working directly with many MVNO's (Movida, Virgin, OMobile, Boost, Aamp'd, Helio, Total Call) and it doesn't matter what type of great service plans they come out with, if they have no marketing to back up their brand and overall program they will go no where. Many of these MVNO's come out with very specific and niche programs thinking their distribution will be enough marketing for them. Wrong! If their margins suck and airtime processing rates suck no distributor will have success with it. They have one advantage, they will be under the GSM network so consumers will be able to pick up their SIMs but again, if they can't get their name out in the industry, they will go no where. I've spoken with a number of MVNO's who wanted to come out with unlimited international/domestic calls through a VOIP process. It's obviously possible but I'm certain there were glitches.
“The other one is a biggie, and it's something very noticeable in the videos: touch sensitivity is pretty bad. Using the virtual keyboard proved to be far too painful, and we're pretty sure it wasn't multitouch-friendly.”
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I've worked for a national master agent/distributor working directly with many MVNO's (Movida, Virgin, OMobile, Boost, Aamp'd, Helio, Total Call) and it doesn't matter what type of great service plans they come out with, if they have no marketing to back up their brand and overall program they will go no where. Many of these MVNO's come out with very specific and niche programs thinking their distribution will be enough marketing for them. Wrong! If their margins suck and airtime processing rates suck no distributor will have success with it.
They have one advantage, they will be under the GSM network so consumers will be able to pick up their SIMs but again, if they can't get their name out in the industry, they will go no where.
I've spoken with a number of MVNO's who wanted to come out with unlimited international/domestic calls through a VOIP process. It's obviously possible but I'm certain there were glitches.