Norwegian ski billboard gets snowy when texted
By Darren Murph 
posted Mar 25th 2009 2:19AM
posted Mar 25th 2009 2:19AM
We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.[Via textually, thanks Charles]
A ski resort 15 minutes from downtown Oslo.
Jeez, one is almost tempted to move to Europe's most boring capital city (yes Bruxelles is also fighting for that top spot but at least it has some great reastaurants)
Hey - I figured you out!
As you know, Kilgore Trout was created by author Kurt Vonnegut, who was previously salesman in a Saab dealership.
I think that constitutes direct evidence that you are a Swedish smear mongerer!
@Tor Slettnes 1st comment
I figured out you too, youre not norwegian, youre Sherlok Holmes in incognito!
@Tor Slettnes 2nd comment
Reykjavik is hardly a city and it features things like the blue lagoon and lots of others outdoor possibilities; Bern has got those "free drugs " laws and a non stop season of rock concerts found in very few other places.
Warsaw (like Vilnius, Tallin and Riga) are very lively places once the sun has set, and don't even get me started about the hidden pleasures to be found by visitors in Helsinki's white nights.
As for Edinburg, even if the scots failed to aknowledge it, it has'nt been a capital city since the middle ages.
If among europes capitals (although certainly not a city) you want to include Torshavn, then you're totally right: Oslo is much more fun than Torshavn specially since it's got a ski resort 15 minutes from downtown.
Sherlock Holmes was Norwegian.
Yeah, it's so obvious. At the end of "Black Peter", he says, "If you want me for the trial my address will be in Norway – I’ll send particulars later.".
Plus, he came from Scotland, which as we all know has had a lot of... ahem.. "cultural exchange" with Norway some 1000 years ago or so. I mean, my sister has a little bit of red in her hair, so it goes to reason to say that Scots are at least partly Norwegian too.
The town of York in northern England was also named after the Norwegian town of Gjøvik (pronounced "Yuw-veek"). After 1000 years their names have diverged slightly of course.
Just saying...
As a Norwegian (but not Osloite) I must protest!
You *may* be right (of course, if you exclude Helsinki, Reykjavik, Bern, Edinburgh, Warsaw, etc etc), but I think you are missing one important detail. Boring kinda implies uneventful - which sometimes is a good thing.
I mean, if it sounds boring to you because you don't hear daily stories in the news about explosions, protests, mass floods, earthquakes, or even economic meltdown, but instead about how people keep themselves busy sending text messages about the snow melting, then - yeah - give me boring!
That may be just me though... :)