We hadn't necessarily taken the
Pre crowd as the attention-span-of-a-gnat sort, but in case our psychology is dead off, Sprint has formulated a truly mind-blowing 60 seconds of video that runs down a series of meaningless stats -- the number of emails just sent containing "miracle banana diet," for example -- and ties it all together neatly at the end as a plug for the carrier's 3G and 4G networks. Perhaps more importantly, the Pre makes two brief appearances in the ad -- but if you're looking to take your visual overload to the next level, you can have a peep at Sprint's updated "Plug into Now" site, which blasts you with a seemingly endless series of widgets that keep you abreast of stats like the number of lung transplants that occurred today, the number of shopping days until Christmas, and the current national debt. Clicking on the Pre takes you to a dedicated series of Pre widgets complete with a spinning Pre -- nothing new, really, but if you simply must have fast access to Pre mentions on Twitter, this might just be your dream come true. Follow the break for Sprint's ad, but make sure you're not too amped on caffeine first.
[Via
PreCentral, thanks James]
posted Apr 6th 2009 7:44PM
is that joshua in that photo above "josh being awsome"
amazing, nice commercial.
definitely one step in the right direction
I want Pre now!
I liked it!
The commercial was great. Coupling that with the web page it actually got me thinking after I laughed at the info overload. Well done!
I saw this commercial on tv last night. I told my wife that it was the best Sprint commercial I had seen in a long time.
Spreading the message that Sprint symbolizes this barrage of undiscernible information won't bode well where sales (or even positive feedback) are concerned. If Sprint was able to show how it -uniquely- is able to capture, contain, and organize this insanity into simplified and meaningful relevance within a 20-30 second spot, it would stand a chance. Not that Apple represents advertising 'perfection' or whatever, but this is certainly the polar opposite of the message iPhones have.
I have a sneaking feeling that Sprint plans to 'explain' this ad via a marketing campaign [several 'connected' ads], rather than getting its point across quickly. Very poor judgment, Sprint. If this were Donald Trump making the call ... (do you really need to hear the words?) :)
There will always be detractors, the message is clear to me