Boost Mobile planning retail blitz with 50 new stores this year
By Chris Ziegler 
posted May 8th 2009 12:23AM
posted May 8th 2009 12:23AM
Boost's clearly (and understandably) delighted by the explosive popularity of its $50 unlimited package, but the scrappy little division of Sprint still needs to grow into the big shoes it's now fashioned for itself -- and it looks like that's what 2009 is going to be all about. Boost chief Matt Carter has revealed that the brand will be opening some 50 new retail outlets before the end of the year, all of which will be dedicated to peddling Boost goods rather than occupying a lame little kiosk in the corner of a Sprint store. That's in addition to the three dedicated stores Boost currently operates in Miami, LA, and Houston, so it's a pretty big step up -- and with subscriber adds continuing to pile up amid newly-heated competition with arch rivals like Virgin, there probably couldn't be a better time to step up.[Via mocoNews]
"with arch rivals like Virgin" - That's kind of funny because Virgin uses Sprints network...I know its not the iden side but still, competition on the same network is a little funny to hear.
Matt Carter is an absolute genius I can tell you. We were selling Virgin Mobile phones before and then switched over to Boost Mobile and I can tell you it's like night and day. It's the difference between a company that understands the distribution model and one that puts politics ahead of corporate needs. No matter how good of a product you have, you can not succeed if you do not have dedicated points of distribution. Hopefully Virgin Mobile will be able to go in and clean up the mess left by Helio.