Nokia, cheesiness featured in new Star Trek movie
By Joshua Topolsky 
posted May 10th 2009 2:14PM
posted May 10th 2009 2:14PM
posted May 10th 2009 2:14PM
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I'd like to know why people don't assume Nokia, which has already survived 140 years of existance, wouldn't survive again as long? I mean this was a 'vintage' car after all, going by the fact that it had wheels, unlike everything else in the film (Kirks vintage motorbike aside). It actually struck me as making sense. The Bud thing too, theres nothing more stable than the need to get drunk.
People complained about Nokia in Cloverfield too, which I never understood. It wasn't like Smallville ffs.
Yeah the product placement took me by surprise, but I guess it wasn't terribly intrusive. Kirk's bike definitely had a different engine sound than what I would expect, plus I believe that there were no spokes in the wheels.
Nokia the Communications/Cell phone company has not been around for that long; more like late 60s, early 70s.
There have been other "Nokia" companies though, all of which started in the town of Nokia, Finland. One produced toilet paper, rubber boots for the Russian army, etc.
Honestly, I'm totally fine with product placement. I think it's fun and it adds an element in the movie because you can share with the characters.
What I didn't like about this was that the phone's ring was like distorted. If it's gonna be in the future, shouldn't the ring be high fidelity??
that ringtone is available as a free download through Nokia.mobi
well, for me, that placement means that Nokia still considers the idea of producing competitive touch-screen phones a part of the sci-fi world. Because Nokia should have come up with such phones many-many years ago, not in the 22nd century.
gotta love the bias against all that isn't apple, if that were an iphone, everyone would be talking about it nonstop for the next week.
Seems that they wore AIr jordans in the future as well...
It seems to me that there is a subtle Ferenge in this movie. However, my understanding was that first contact between the Ferenge and the Federation did 2364...many years after the events depicted in this movie.
The movie is a prequel/alternative reality of the universe. When you think about it they kind of "have" to do that because they need "fresh" actors to help extend the life of the franchise.
As for the Nokia product placement. I saw it I didn't really care it was a short part of the film and didn't truly have that much "place" for the event of the movie. As for why it was a Nokia, out of all the cell phone manufactures I believe Nokia as a company has been around the longest. (Not 100% sure on this). The only cell phone company that comes near the age of Nokia is NEC.
Thats because the explosion of the Kelvin caused a shockwave that the Ferengi detected, and therefore made early contact with the Federation. The time-travel really is a masterstroke of getting rid of all those years of terribly useless continuity.
I've seen many posts around the net still trying to debate it though, like they're all in denial!
I'm definitely not going to see this movie now. Not because of the Nokia clip, but because it looks really annoying. Thanks for saving me the 8.50.
Don't think that way, please. This takes up about .8 seconds in the movie, and is not intrusive at all. I think this post is way overdoing it. The movie was really good, and that's coming from someone who is not a fan of star trek at all.
yeah, i agree with Derek, Josh (author) is making way too big of a deal of this little advert in the movie. All of the techie movies do it nowadays and it's not over the top.