The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Follow the links....it's 10 pounds more than the touch HD and 30 pounds more than the original Touch Pro on the linked site.
So yeah, if you paid for it to be shipped over, including the VAT, you're getting hosed, but it will probably be much less unlocked when it's for sale in the rest of the EU or in the US.