
The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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IMHO, it seems that competition would become intense. Not only do the carriers have to compete purely based on their network coverage, reliability, and customer service, but they would want to be a few bucks cheaper on handsets than the next guy.
The only losers here may be the small carriers, ironically, as they would have poorer coverage, and fewer financial resources to subsidize handsets to compete with big red and big blue.