Video: New Palm Pre ad takes serene approach, just goes with the flow

When we last saw this fair-faced Pre spokesperson, she was sitting on a rock in an otherwise open field playing choreographer to a sea of robed individuals encircling her. This latest ad takes a decidedly simpler approach reminiscent of the vibe set in the Meet the Pre series, though we can't say for sure her if her followers aren't just waiting off-camera for the next directive. Also, interesting choice of onomatopoeia for sliding through the webOS cards, we imagine there's a certain, Redmond-based company out there delighted by the subtle (and probably unintentional) reference. See the ad for yourself after the break -- and in case you're wondering, that song that'll be stuck in your head all day is "Doot Doot" by Freur.

[Via Pre Central]

[johdaxx Posted Jul 13th 2009 5:22PM]

I wish they'd spend less money on obtuse marketing and just get a GSM device out...

[RapHyE07 Posted Jul 13th 2009 5:23PM]

Kinda...weird.

[(Unverified) Posted Jul 13th 2009 5:25PM]

I like how she says 'bing' 3 times towards the end :) Subliminal plugging of Microsoft's new search tool...?

[(Unverified) Posted Jul 13th 2009 5:34PM]

Resistance is futile. The Borg Queen says so.

[(Unverified) Posted Jul 13th 2009 5:47PM]

Horrible.

[(Unverified) Posted Jul 13th 2009 10:01PM]

Worst phone commercial Ive ever seen

I have a Pre and that commercial just makes me sick!!!

come on Palm!! enough with the gay stuff... or leave it to sprint to make the commercials
the facebook commercial is pretty cool

[(Unverified) Posted Jul 13th 2009 6:07PM]

Agreed, that commercial is horrible. The Palm Pre is one of the top phones on the market but that commercial just makes me ashamed of such a great device.

[carcomptoy Posted Jul 13th 2009 6:24PM]

Wow. That was seriously weird--like something out of the 80s. And "bing"?? Palm, just stop while you're ahead--or fall back behind, anyway.

[Will54880 Posted Jul 13th 2009 6:42PM]

Bad commercial. She is creepy.

[(Unverified) Posted Jul 13th 2009 6:54PM]

i like the Sprint commercials with the Pre at the end

[(Unverified) Posted Jul 13th 2009 6:58PM]

This looks more like an ad for a feminine hygiene product than a smartphone. "Feel fresh as a summer breeze, with Pre"

[(Unverified) Posted Jul 13th 2009 7:00PM]

+1, you beat me to it! Exactly what I was thinking with all the flow talk...

[(Unverified) Posted Jul 13th 2009 8:53PM]

I think that's my Aunt. Aunt Flo.

[(Unverified) Posted Jul 13th 2009 8:02PM]

It's not to late to pull that, is it? Please say it isn't too late, because that was just ... odd ...

Oh, and axe that marketing company. That's two obscure Pre adds ... let's not make it a trifecta ...

[(Unverified) Posted Jul 13th 2009 10:22PM]

I thought Rubinstein "learned" about great marketing from Apple? Umm. K.

[(Unverified) Posted Jul 13th 2009 10:41PM]

I've been wanting to upgrade my mogul that commercial isn't helping at all since the Tour has also come out. That is one of the worst commercials ever and that ladys voice and just woke up/showered skin white as snow isn't working out.


IT 'S TERRIBLE didn't think it could get any worse than the first.

[(Unverified) Posted Jul 13th 2009 10:43PM]

When I heard bing bing bing I forgot to mention I figured it was going to say something for microsoft.

[(Unverified) Posted Jul 13th 2009 11:01PM]

agreed with all of the above. the sprint pre-related commercials, and almost every sprint commercial in general, are the best. they do a pretty good job, they have such a good modern and high-tech attractive look going for them right now.

[(Unverified) Posted Aug 10th 2009 4:13PM]

MediaCurves.com just conducted a study with 305 viewers of a new controversial ad by Sprint promoting their new Palm Pre phone. The majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial. The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing. More in-depth results please visit http://www.mediacurves.com/Advertising/J7490-SprintAd/Index.cfm.
Thanks,
Ben