The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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It may be "anonymous" now, but sooner or later they will sweeten the pie with additional "anonymous" data about us and eventually it will be just like Minority Report with electronic billboards on the highway tailored for specific people as they drive along...
I was listening to NPR awhile back and people from other countries were calling in with the crazy things that their mobile phones can do. Someone called to say that as you walked by a retailer, a coupon for that shop would pop up on your phone and all you had to do was have the sales clerk scan your phone to use it. They also scan phones to pay for things. Pretty scary idea if your phone was stolen.