Motorola Ivory E18 luxury phone developed, scrapped

If you're considering a luxury cellphone, you've probably given some thought to the Aura -- either as an object of unattainable techno-lust, or as a way to lighten your wallet by a grand or two (don't even get us started in Vertu). According to Mobile Review, Motorola wasn't planning on stopping there: The Ivory E18 (a name which either evokes elegance or animal cruelty, depending on your POV) featured a slider with two movements (a short slide for function keys, and a longer for the T9 keypad), a small footprint, and a 3 megapixel camera. The price? Well, for the stainless steel chassis you were looking at about €2,000 (about $2,821 at the moment). Also planned were phones with gold and platinum chassis, which would take the purchase price up to "several tens of thousands" of Euros. If Motorola wasn't aware of the sheer silliness of such an extravagant phone, at least the carriers were -- apparently it was lack of interest on their part that caused Moto to sack the project. Make sure you hit that read link for the whole story -- in Bulgarian.

[Via Unwired View]

[(Unverified) Posted Jul 20th 2009 6:10PM]

stuck on stupid is all i gotta say

[whatpoint77 Posted Jul 20th 2009 7:08PM]

I want 1... NOT

[(Unverified) Posted Jul 21st 2009 2:06AM]

thank god this got scrapped

[(Unverified) Posted Jul 20th 2009 8:52PM]

dude, what's with Motorola completely TANKING on all these devices. Is making hardware really that damn hard? They are trying to be way too damn innovative with their designs... Seriously, a screen that slides? Instead of being stupid, go with tried and liked by most methods, make the hardware sexy and high spec, skin your software, and stop tanking!

end rant...

[therodt Posted Jul 21st 2009 4:33PM]

I swear Moto must be straight from crack to Meth to anything to escape the pain and tragedy their design house has become. The stuff that is actually getting released is hideous. I remember when there was nothing but the the Moto if you had any style....Its just they forgot ergonomics.

[nthn2551 Posted Jul 20th 2009 9:01PM]

That is one of the ugliest phones. I'm glad it was scrapped.

[LessThanDug Posted Jul 20th 2009 10:00PM]

Somebody tried way too hard to make something like the Nokia 8800.

[efekt Posted Jul 21st 2009 3:10AM]

Of course its scrapped... its a damn tv remote-control. We've got those for years by now - its not innovative in any way =)