Palm hires Apple vet Jeff Zwerner as new SVP of Brand Design
It's no secret that Palm has plenty of Apple veterans in its upper ranks (starting right at the top), and it looks like there now may be even more reminiscing about old times going on during lunch breaks, with the company recently announcing that it has hired Jeff Zwerner as its new Senior Vice President of Brand Design. In addition to working at Apple for a stint from 2001 to 2003 as Creative Director for Packaging and earlier from 1995 to 1996 as a Senior Art Director, Zwerner also founded the San Francisco branch of Factor Design, which has done work for Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike, the Walt Disney Company and, yes, Apple.
[Via PreCentral]
[Via PreCentral]













Traitor
And people say Palm isn't copying Apple... How many prior-Apple employees does Palm have now?
Hire some new people Palm, give some fresh college grad a chance at making a name for himself!
The number of people who worked for or with Apple is staggering. They represent a higher level of talent that any company would be glad to acquire. This isn't about copying Apple but recognizing the value of said talent. It's also worth noting that these people have worked for other companies, and what we don't hear about are the people who Palm's snatched up that collectively worked for the same company that's *not* Apple.
Also, the artificial DOF on that shot is pretty crazy, even moreso with shot on Palm's site.
He looks like Romo Lamkin sans shades.