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Not only do you not have to worry about fitting something into 160 bytes like SMS, but the real thing I love about bbm is that it's 'free' to send messages to friends all over the world, and near instantaneous regardless of their carrier or technology (GSM vs CDMA). You really see the benefit of BBM when you have a lot of friends with blackberry's, which I do.
As far as other IM apps go (to which BBM is closer in functionality to than SMS), hardly anyone ever has them running on their phone due to battery drain, which BBM isn't victim to thanks to BB Server push functionality.