We issued a report looking at the development of this sector a few months ago: http://www.changeist.com/changeism/2008/11/10/the-growth-of-fitness-ecosystems.html

I don't actually think this will make for significantly smoother, quicker or cost-effective travel. Unfortunately, as we all experience when we travel by air, the system is only as fast as its slowest component allows it to be. Air travel is a vast supply chain of poorly interconnected technologies, often dependent on very analog underpinnings.

Without commensurate improvements in everything from air traffic management, airline yield management and mass transit infrastructure systems, travelers equipped with shiny new mobile devices and signed up for biometric ID systems will only get to a stationary, dirty, expensive aircraft more quickly, and be held in the waiting area at the gate for an equally long time, watching as their upgrade to first class becomes hypothetical due to eventual flight cancellation.

We can keep making the most wired and efficient travelers more wired and efficient, but what is dearly needed is a massive upgrade to our thinking about the moving parts of the air travel system—abysmally poor airline management, short-sighted investment strategies, lax oversight and lack of initiatives to spur competition, and an ill conceived security approach all are conspiring to grind air travel to a halt, leaving us to phone home and listen to music on our bluetooth headsets as we bed down for a night of sleep or another lost day in some broken down air terminal at a major system hub.

None of this is to say we shouldn't strive for more efficient personal travel management, but if we can't actually travel, advanced travel information and ID technologies are kind of, well, ornamentation.

Let's hope this isn't used as a fitness crutch, or worse yet, promoted as one:

http://www.changeist.com/changeism/2008/5/19/wii-are-fit-but-we-are-not.html

Going head to head with competition who is further out front in Apple and possibly Nokia, who have had basic fitness phones for some time though with less functionality.

See more here about Nike+iPod implications: http://tinyurl.com/287h6f

Extending the lifecycle of the device will be equally important:


http://www.changeist.com/changeism/2008/2/13/upcycling-consumer-electronics.html

A bigger picture analysis of this story is here:

http://www.changeist.com/changeism/2008/1/7/china-india-and-pragmatic-technology-design.html