SDHC cards with greater than 32 GB storage capacity is NOT IMPOSSIBLE. It is merely outside of the current specification, which can be revised at any time. The memory addressing used in SDHC allows a theoretical maximum storage of 2 TB. You may also recall that people talked about original SD cards not surpassing 1 GB, and yet they did, too. Demand will force higher than 32 GB storage versions to become available, even if they go to SDXC in the near future, if for no reason other than people not wanting to buy new devices to double their storage.

The folks at Riddex Plus have corrected the spelling of Motorola, through an updated version of the same video being shown on cable networks nationwide (which still indicate Motorolla as of January 20). Streaming video on front page of their site:
http://www.riddexplus.com/
I don't expect they'll ever attempt to explain what facet of Motorola technology makes their product 'so good' and the folks who end up buying it will probably be happy enough to hear a name brand that they know shoe-horned into an association with this product.