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The "There's a map for that" ads are great and call out the biggest weak point of the iPhone, which is the AT&T network. Verizon does a fantastic job showing their 3G network is 5X AT&T's. Excellent job comparing coverage and appealing to consumers.
On the other hand, the "DroidDoes" ads won't resonate with mainstream consumers. Most don’t understand multiple applications or open development. That commercial doesn’t even show a phone! My wife had no idea what it was even for and didn’t get the reference to the iPhone.