Actually, not a bad start for a simple, elderly/child/disposable crack dealer, easy-to-use-push-da-button model. I think there definitely market out there for this concept, with some mods. The manufracturers have been chasing the teens and tweens; now its time to look at the baby-boomer/ssn'ers as a "growth" market. Add a hi-vis, brighter, larger screen, add some serious decibels to the ringer, boost the button size a touch more; add location-based services functionality, and an E911/"help I've fallen and I can't get up" button. A pacemaker/defib function might be over the top, though; but hey, maybe a remote, re-boot phone number for pop's ticker...?

This is why industrial designers should not be allowed to design product until they have had at least a modicum of experience trying to sell products first.

Hmmm...do I want a phone designed by some kids in art school who are still angry at their parents and experimenting with new fashions in clothing, or a phone designed by someone who had fat fingers, poor hearing, wears glasses and has to drive a lot for a job?

And by the way Nokia..it's a PHONE, not a "User Experience" or a "multimedia computing device", or whatever. KISS, or KISS your business goodbye. Duh.