The thought process behind the move is to up customer support and to help people move from expensive traditional landline phones to tmobiles 10 a month service. Not everyone lives in an area where there cell gets service. take big citys and huge appartment buildings. signal is not always so great or not happening at all. for those people that can still get high speed internet but noot cell signal suffer and pay 30 to 80 month for a home phone too. its also great for the kids to have around with no worries on minutes. and for businesses that are in remote locvations but have internet.... well possibilities are endless. any questions just shoot me a message.