I happen to know this company. They are on to something here. Think of it this way… If we could use their technology to have our phones emit a sweet scent (like something by Valentino or Givenchy), that would be great. Yes, like many others, I also don't understand why I would want my phone to emit a bad odor (people will think its us who stink as opposed to our phones). Still, if there was an option to always emit a good scent, or perhaps just when the girlfriend calls, that would make a lot of sense. Don't know how much ($$$) I’d be willing to pay extra for this though.