While these plans are certainly not very good, I think expecting any kind of parity with the US market for plans was absurd. Data in Canada is absurdly expensive. To think it would remain so for everyone other than iphone owners is equally absurd. In any case, I used an unlocked Iphone on Rogers for 6 months. 2 gig of data is more than most people will need given that you cannot tether. I suspect the people that will suffer are heavy youtube users, whoever the hell they are. I simply dont understand the need to use streaming video on a handheld device other than on rare occasions. At the end of the day, prices are headed downward, and will likely continue to drop as more people use these devices for data.