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Intel has been "borrowing" from BMW's naming convention for years, from the Pentium 4/M/D series (eg: 5xx, 6xx, 7xx, 8xx, and 9xx CPUs), with the hundreds digit differentiating the class, the tens digit the performance, and the ones digit any minor variations.
Of course, neither Intel's previous naming scheme nor BMW's are particularly useful beyond the class differentiation (hundreds digit) -- there are big differences between the Pentium M 733, 735, and 738 (1.1ghz, 1.7ghz, and 1.4ghz respectively), though by the numbers themselves it isn't apparent.
The new i3-xxx, i5-7xxx, i7-6xx/7xx/8xx/9xx etc scheme does help make it a bit easier to classify microarch differences in addition to core speed and other features, so kudos to Intel for trying to clear it up a bit.