LiSa: http://www.l-r-g.com/

(Being the A&F type I had to go look them up...)

IMO, the phone "requirement" (which has no technical basis whatsoever, as zero-rating MyFaves calls is still done in the billing system, not at the handset level, based on several reports from people who have moved their SIM from a MyFaves phone to a non-MyFaves phone) will be MyFaves' undoing. As it stands now, they are running a very strong risk of alienating a lot of their high-ARPU data customers, and Sidekick (no MyFaves on the SK3 -- what ARE they thinking???) and Palm users in particular, and are confusing and frustrating even people with standard phones who have to buy new phones for a *voice plan* -- something I've never heard of any carrier forcing people to do except in certain acquisition situations (read: Cingular blue) and when carriers change from one air interface to another. I like the idea of the interface, but it shouldn't be required!

As for the new slogan and font: like the abundance of pink, it does make them stand out somewhat from stodgier carriers like VZW. Now all we need is a carrier that likes green... :p