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These girls look a bit older than the usual Hannah Montana demographic, but then again girls of the Hannah Montana target range mostly WANT to see themselves as older. So again, yes, quite valid.
Frankly, it's a smart marketing move. One of very, very few Sony has made with the PSP in the USA. Throw some Twilight or goth-girl appeal in there next time and get the more anime/vamp crowd and it'll round out the younger female PSP market pretty well.