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What you say may have been true in the past but nowdays it is all about the money. Bottom line is that you can complain as much and as hard as you want the $30 dollar SERO plans do not make money for Sprint and in most cases loses money based on the Data usage alone. Retention has been coached in recent months to look at monetary value of accounts and if its not at certain levels to simply deny the request or let that customer go. In the case of the old SERO plans they have been taken completely out of the system so if for any reason whatsoever that plan comes off your account it can NEVER get put back on, the codes for old SERO plans simply do not exist anymore. Also you can go as high up the chain as you possibly can no one at any level will be able to add a hero to the account with a SERO plan code in place. What you haven't realized is the realeasing of all these new cool phones with plan limitations are designed to get people to switch to a plan that makes money for Sprint and quit just being a drain on their resources.
Also consequently that is why you cannot have phone as a modem on any of the new phones that require those plans (Instinct, Pre, Hero) because all data plans that are used while tethered to a computer (including the data card plans) have to have a 5 gigabyte cap built in to prevent torrenting and such so the network dosen't implode like AT&T's is. The Simply Everything plans include unlimited data on the handset but cannot differentiate between that and tether mode, hence no Sprint supported tethering when on a everything plan.
If you really really want a Pre or a Hero but still refuse to pay full plan price for it try to get whoever worked for Sprint that you knew at the time that got you on the SERO to get you on the new Everything Plus referral plans.
http://delivery.sprint.com/m/p/sprint/epc/epclanding.asp
Yeah they aren't $30 SERO plans but you still save a few bucks.