Twitter Cards are meant to enhance a user's -- er, advertiser's -- tweets with relevant links and photo previews. Three such cards currently exist, but today the social network introduced a new one: the Lead Generation Card (marketing speak, much?), which essentially lets users accept discounts and provide the required personal information directly from a business' tweet. The feature is located within a brand's expanded tweet: you simply click a button, and your email address and handle are passed along. Essentially, it's autofill for Twitter, which you'll either love or hate. For its part, the site says this feature simplifies the user experience, and it promises your personal info is sent directly and securely to the company you've specified. Currently, a few brands are beta-testing the card, and Twitter says a global launch is soon to follow.

Filed under: Internet

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Source: Twitter Advertising Blog

Twitter has been slowly expanding its advertising offerings for some time now -- first with more ads in more places, then with more folks able to buy ads. Now it's taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can now sign up and buy promoted tweets of their very own, with all the same options and analytics previously afforded to businesses and individuals invited to take part in the program. That doesn't necessarily mean you'll be seeing more ads on Twitter, but you may well start seeing some more unexpected ones. Those interested in shelling out some cash can find all they need to get started at the links below.

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Source: Twitter Advertising Blog, Twitter Ads

If you're an avid reader of The New York Times, you're probably already familiar with its complex subscription model that ranges in price between $15 and $35 per month. Yes, it's sometimes costly to stay in the loop, but on the upside of the paywall, company CEO Mark Thompson says that readers will soon find a wider array of content packages, including less expensive options. The move may be necessary, and according to Bloomberg, the CEO painted it as "the single most important thing we're doing in the company." Today, The New York Times released its earnings for the quarter, which came in slightly below expectations and revealed a decrease in advertising revenue. Recognizing the shift, Thompson will work to make the organization less reliant on ad revenue and more focused on digital subscriptions.

As for its growth strategy, it's said that we can expect lower pricing tiers that offer access to specific content such as politics, technology and the arts, along with premium tiers that provide feature content and access to events. Curiously, videos and even games will be in the mix, but it's currently unclear where that'll fit into the tiered strategy. The New York Times currently serves 708,000 subscribers, which represents a 45 percent increase from the first quarter of 2012. It's said that we can expect the refined subscription model to arrive sometime in late 2013 or early 2014, and it'll be very interesting to see just how complex the outlet can go with its pricing.

[Image credit: Adam Kinney / Flickr]

Filed under: Internet

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Source: Bloomberg, paidContent, Q1 Earnings Release

Microsoft has tried more than a few publicity stunts to get us using Office 365, including WiFi hotspots in UK park benches. A magazine with a hotspot, however, is fresh -- and might just get us to notice the ads we normally skip. Americans who've received a special issue of Forbes have flipped past the articles to discover a fully functional (if stripped down) T-Mobile router tucked into a cardboard insert. Once activated, it dishes out 15 days of free WiFi for up to five devices at once, at up to three hours per charge. Microsoft is naturally hoping that we'll see the value of always being in the cloud and pony up for an Office 365 subscription, but we're sure that many will just relish having an access point while they're reading on the train home -- it sure beats settling for a Twitter feed.

[Thanks, Britton]

Filed under: Wireless, Networking, Microsoft

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Source: Slickdeals